As a faire organizer, you want your event to be experientially delightful and financially profitable. If you’re ready to think creatively, there are numerous additional strategies you can leverage to boost your revenue and the success of your faire. 

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Read on to learn five of our time-tested strategies. 

Strategy # 1: Diversify Your Offerings

Diversifying your offerings allows you to appeal to a broader audience and, as a result, increase ticket sales. Brainstorm additional activities, foods, beverages, or interactive exhibits your attendees would love.

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This could be an archery tournament, a band of bagpipes, a winged fairy on a zip-line, or something else entirely. There are plenty of options to increase both revenue and experience!

Strategy # 2: Focus on Marketing and Promotion

Just because Ren Faires celebrate a long-ago era doesn’t mean your marketing needs to stay stuck in the 16th century. Instead, raking in faire revenue requires you to elevate your marketing to the modern golden age. 

 

Craft a clear and compelling message for your target audience and highlight the unique features and benefits of your event. Take advantage of all the different modes of communication at your fingertips. 

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Regularly post engaging content on your social media channels. Reach out to potential attendees over email and create a drip campaign to feed them a steady stream of quality content leading up to the event. For more tips on social media posting and engagement, click here.

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Whichever marketing strategies you use, be consistent and post frequently. Trumpet your event news from the rooftops!

Strategy # 3: Offer Ticket Upgrades

For some ticket buyers, general admission just won't cut it. Perhaps they’re arriving in character as royalty, and they want to be treated as royalty as well. These attendees are happy to pay the more expensive ticket price to get access to royal, elite status perks.

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If you only offer one ticket level, you miss out on this entire people group—which is often larger than you think!

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Add some dimension to your faire with the VIP ticket level options. This might look like a private tour of the Tudor Village or a bracelet for unlimited drinks.

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Pro tip: Make sure your ticketing software can display your package offerings clearly, and still keep the buying process brief.

Strategy # 4 Focus on Customer Satisfaction

While customer satisfaction might seem so obvious it could ‘go without saying’ it’s too essential not to say. Providing excellent customer service and creating a delightful customer experience leads to positive reviews, repeat business, and word-of-mouth referrals. 

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Pro tip: Make sure to post those glowing reviews on your website! They’ll build credibility and boost conversion rates for advanced ticket registrations. 

Strategy # 5 Review and Reassess

As you employ these various revenue-boosting strategies, take some time periodically to evaluate what’s working and what could be improved. Survey your attendees for feedback and analyze the data.

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By constantly seeking out new opportunities for growth and improvement, you increase your chances that your event will continue to be successful over the long haul.

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Still have questions? Don’t hesitate to reach out to our support team.

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We’re here to help you have the best event ever!

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— The TicketSpice team