Public gardens foster environmental education, provide serene escapes from city life, and display a diverse array of plant species. These green havens are living museums with a built-in community gathering place. For your public garden to continue to enchant your visitors and thrive, several key needs must be addressed. In the rest of this blog, we’ll dive into the key needs of public gardens and how you can meet them using TicketSpice.

 ➡️ Streamlined Online Ticketing Management

As an event organizer of public gardens, you need online ticketing software that can seamlessly manage the influx of visitors and succinctly organize their data. TicketSpice is a modern ticketing system designed to help you save you time, reach your community, and engage your visitors and reach your community. With TicketSpice’s onboarding and account management team, you’ll be up and running quicker than ever. Check out what one of our customers has to say about TicketSpice:

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“After months of exhaustive interviewing with NO stone left unturned, only one software stood out far ahead of the pack- TicketSpice! Their team was so patient in answering every question and going through every nuance of our organization to make sure I understood at the front end exactly how their product was going to perform and what it was going to cost. 

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It is straightforward, which is such a breath of fresh air from the other ticketing products I have worked with in the past. The feedback we have gotten from our guests has been that they noticed right away how much easier it is to use. With a large organization and thousands of transactions, keeping things as simple and streamlined as possible is a win for everyone.”

➡️ Expand Your Reach 

By using TicketSpice’s key features, you can broaden your reach and increase visitor engagement.

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Email automation is a secret weapon of digital marketers that can be game-changing for public gardens. Create a series of emails within your TicketSpice account and schedule them to send to potential attendees. Once someone purchases a ticket to the garden, they’ll automatically be removed from the remaining emails in the sequence. 

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Text messaging, with its jaw-dropping 98% open rate, allows you to communicate with your visitors in real time throughout the entire event. Whether you want to alert visitors that ticket sales are down to 24 hours, the parking lot is full, or the rose exhibit is open, text messaging is a powerful marketing tool for engaging your visitors and immersing them in a world-class experience.

➡️ Track More Effectively

Attendance tracking helps you analyze visitor demographics and preferences so you can make data-driven decisions about your resource allocation. With TicketSpice, you can generate unique URLS for your ticket page which allows you to track the sources of your sales—whether it’s through websites, affiliates, referrals, email blasts, or text messages. 

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You can also use contact insights to identify interest groups and discover key demographic data. This will help you tailor your Public Garden offering to their preferences for maximum impact. 

➡️ Upgrade and Upsell Onsite

The ticket price is only one part of the revenue equation. Watch your revenue soar by offering onsite upgrades—and making it easy with Mobile PayPass. With Mobile PayPass, visitors get a unique QR code linked to their card on file, that enables them to make purchases onsite. Whether it’s a garden-fresh green smoothie or an upgrade to the guided tour, Mobile PayPass allows visitors to make cashless purchases in seconds. 

➡️ Season Passes and Timed Ticketing

Diversifying your revenue streams is key to boosting your bottom line. Beyond general admission to the garden, offering a season pass or membership option is a great way to increase loyalty and entice visitors to return again and again. TicketSpice enables you to set up easy ticketing for recurring entry and timed entry events.

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If your garden sees a predictable surge and slowing of visitors, use this ebb and flow to your advantage with timed ticketing. Charge the highest price for peak hours when the demand is high (such as Saturday afternoon), and offer your most discounted prices during off-peak times (such as weekday mornings). This strategy will not only help increase revenue but it will spread out the crowds as well. 

Final Takeaways

TicketSpice has everything your Public Garden needs to flourish. We provide advanced tools and simple solutions that enhance visitor engagement, streamline operations, ensure sustainable growth and more. We’ve seen hundreds of Public Gardens make more money by using TicketSpice. 

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Take our customer, Crissi, for example. She says, “Some companies make big promises, but don’t deliver. The team at TicketSpice has delivered on everything they promised and are still going above and beyond. For me, customer service is as important as the product itself. Revenue is up, our guests are happy, and our staff is relieved to have a product that is so much easier to use. I am so grateful we made the switch to TicketSpice!” 

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Ready to get started? Click here to get your ticketing page up and running. As always, if you have any questions, don’t hesitate to reach out to our support team. 

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We’re here to help you have the best event ever!

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— The TicketSpice team

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