The Official History of All of Eventbrite's Pricing Increases (So Far)

In July of 2007, when Eventbrite was just a young pup still raising money from venture capitalists, their pricing was the following:
‍
+ $0.99 per ticket fee
+ 2.5% service fee
+ Ticket fees capped at $9.95
+ Sliding scale credit card processing + $.30

Source

In July of 2008, Eventbrite's pricing was unchanged in their first year. It was one of the few times a year went by without a price change.

Eventbrite Pricing in July 2008
+ $0.99 per ticket fee
+ 2.5% service fee
+ Ticket fees capped at $9.95
+ Sliding scale credit card processing + $.30

Source

🚨 Pricing change alert! 🚨

‍Sometime in 2009, Eventbrite changed their simple and straightforward (but high) pricing to a sliding scale. For tickets one penny to $39.79, they charged $0.99 per ticket before moving to a percentage. They offered a fee calculator to help understand it.  

Eventbrite Pricing in March 2009
+ $0.99 per for tickets priced $0.01 to $39.79
+ 2.5% of ticket price for tickets $39.80 to $398
+ $398.01 and above was a flat fee of $9.95.

Source ‍

🚨 Pricing change alert! 🚨
‍
‍In March of 2010, Eventbrite ditched their sliding scale, perhaps because it was too complicated, and introduced their own payment processor and raised credit card processing rates to 3%.

Eventbrite Pricing in March 2010
+ $0.99 per ticket fee
+ 2.5% service fee
+ Ticket fees capped at $9.95
+ 3% credit card processing fee (changed from a sliding scale rate)

Source

In March of 2011, Eventbrite made an unfortunate promise they wouldn't end up keeping: "We will never charge you more than $9.95 per ticket." Ruh roh. They also added variable fees for other payment processors.
‍
Eventbrite Pricing in March 2011
+ $0.99 per ticket fee
+ 2.5% service fee
+ Ticket fees capped at $9.95 (for now...)
+ 3% credit card processing fee

Source

In June of 2012, Eventbrite fees stayed the same and they continued with their promise of, "We will never charge you more than $9.95 per ticket." Never is a strong word....
‍
Eventbrite Pricing in June 2012
+ $0.99 per ticket fee
+ 2.5% service fee
+ Ticket fees capped at $9.95 (for now...)
+ 3% credit card processing fees

Source

In 2013, Eventbrite pricing remained the same but they removed the, "We will never charge you more than $9.95 per ticket" - preparing for an eventual cap increase. They promised free events will always be free, but as you'll see some years later, even free events (over 20 tickets) would be assessed with a fee.

Eventbrite Pricing in May 2013
+ $0.99 per ticket fee
+ 2.5% service fee
+ Ticket fees capped at $9.95 (for now)
+ 3% credit card fees

Source

In October 2014, Eventbrite fees stayed the same.

+ $0.99 per ticket fee
+ 2.5% service fee
+ Ticket fees capped at $9.95 (for now...)
+ 3% credit card processing fees

Source

In 2015, Eventbrite goes international and starts offering various global fees. Their domestic fees remain unchanged.

Eventbrite Pricing in March 2015
+ $0.99 per ticket fee
+ 2.5% service fee
+ Ticket fees capped at $9.95 (for now...)
+ 3% credit card processing fees

Source

🚨 Pricing change alert! 🚨
‍
‍In June 2016, just a couple years after Eventbrite raised over $60M, Eventbrite raised the maximum of their fee from $9.95 to $19.95, breaking their promise from the past. The rest of their pricing remains unchanged, for now... But that maximum fee will also go away soon too.

Eventbrite Pricing in June 2016
+ $0.99 per ticket service
+ 2.5% service fee
+ Ticket fees capped at $19.95 (up from $9.95)
+ 3% credit card processing fees
Source

🚨 Pricing change alert! 🚨

In November 2017, just months after raising $134M in series G funding, Eventbrite raised their pricing from $0.99 a ticket to $1.99. This is also not too long after raising the cap of the max fee from $9.95 to $19.95.

Eventbrite Pricing in November 2017
+ $1.99 per ticket fee (up from $0.99)
+ 2.5% service fee
+ Ticket fees capped at $19.95
+ 3% credit card processing fees

Source

🚨 Pricing change alert! 🚨

In 2018, just before Eventbrite's $200M IPO, Eventbrite changed their pricing yet again. In their S-1 filing, Eventbrite revealed it was losing tens of millions of dollars each year. What better way to aim for profitability than to increase the fees on customers? Eventbrite increased their fees by raising their maximum fee cap from $19.95 to $24.95 and upped the on-site at the door fees from $0 to $1 per ticket for credit cards.

EventBrite Pricing in August 2018
+ $1.99 per ticket fee
+ 2.5% service fee
+ Ticket fees capped at $24.95 (up from $19.95)
+ 3% credit card processing fees
+ $1 per ticket on-site fee for credit cards (up from $0)

Source

🚨 Pricing change alert! 🚨

Immediately after going public with a $200M IPO, Eventbrite raised their fees yet again. But they hoped you might not notice the switcheroo they pulled with their fee and percentage.

Eventbrite dropped their per ticket fee to $1.59 (down from $1.99) and dropped credit card processing to 2.5%. BUT they raised their service fee from 2.5% to 3.5% and removed their per maximum fee cap fee entirely. Yep, this means there is zero cap on fees.

Eventbrite Pricing in September 2018
+ $1.59 per ticket fee (down from $1.99)
+ 3.5% service fee (up from 2.5%)
+ No fee cap (previous $24.95 max fee cap)
+ 2.5% credit card processing fees (down from 3%)
+ $1 per ticket on-site fee for credit cards

Source 1, Source 2

🚨 Pricing change alert! 🚨

In 2019, Eventbrite's standard pricing stayed the same but they introduced a new wrinkle: Event organizers can only get customer support from a real life human if they are signed up for Eventbrite's Professional plan.

Eventbrite Pricing in October 2019:
+ $1.59 per ticket fee
+ 3.5% service fee
+ No fee cap
+2.5% credit card processing fees
+ $1 per ticket on-site fee for credit cards
+ Customer support only on Professional plan

Source

In May of 2020, Eventbrite's pricing stayed the same, albeit very high. Could it get worse? Yes, yes it could. Just wait a little bit. During 2020, Eventbrite snagged another $225M in financing laying the groundwork for another pricing increase down the line.

Eventbrite Pricing in May 2020:
+ $1.59 per ticket fee
+ 3.5% service fee
+ No fee cap
+ 2.5% credit card processing fees
+ $1 per ticket on-site fee for credit cards
+ Customer support only on Professional plan

Source

🚨 Pricing change alert! 🚨

In 2021, Eventbrite took another bite out of event organizers by charging $1 at the door for both credit cards AND cash. This means any day-of-ticketing in all formats is now $1.

Eventbrite Pricing in August 2021:
+ $1.59 per ticket fee
+ 3.5% service fee
+ No fee cap
+ 2.5% credit card processing fees
+ $1 per ticket on-site cash sales (previously $0)
+ Customer support only on Professional plan

Source

In June 2022, Eventbrite fees remained unchanged, from ridiculously high to absurdly high. Have we hit the ceiling? Narrator: We have not.
‍
Eventbrite Pricing in June 2022
+ $1.59 per ticket fee
+ 3.5% service fee
+ No fee cap
+ 2.5% credit card processing fees
+ $1 per ticket on site fee for credit cards and cash
+ Customer support only on Professional plan

Source

🚨 Pricing change alert! 🚨

There is something in the water because 2023 saw some of the biggest pricing jumps in their history as Eventbrite increased their service fee from 3.5% to 3.7% and their per ticket fee from $1.59 to $1.79.
‍
They also upped their credit card processing from 2.5% to 2.9% and removed the US and Canada from their Essentials plan, forcing all North American customers to be on their Professional plan. Surely this would be the only price increase in 2023, right?
Eventbrite: Hold my beer.

Eventbrite Pricing in March 2023:
+ $1.79 per ticket fee
+ 3.7% service fee
+ No fee cap
+ 2.9% credit card processing fees
+ $1 per ticket on site fee for credit cards and cash
+ Customer support only on Professional plan
+ North American customers can only be on Professional plan
Source

🚨 Pricing change alert! 🚨
If early 2023 changes weren't enough, Eventbrite delivered another price increase (the 10th to date) and decided to try a new tactic: monthly fees! Eventbrite's recently increased pricing would now require a monthly fee based on number of attendees.

Eventbrite introduced 2 pricing tiers"Flex" which is a per event fee and "Pro" which is monthly subscription. Eventbrite Flex plan starts at $9.99 per event for up to 100 tickets, then $24.99 per event for up to 250 tickets, and unlimited tickets for $49.99 per event.

Eventbrite Pro offered a monthly subscription starting at $29 per month for up to 100 tickets, $79 per month for up to 250 tickets, and $159 per month for unlimited tickets.

Eventbrite also conveniently removed a policy that refunded Eventbrite's fees in case of cancellation or refund. That's going to leave a mark.

Eventbrite Pricing in August 2023
+ $1.79 per ticket fee
+ 3.7% service fee
+ No fee cap
+ 2.9% credit card processing fees
+ One-time and monthly fees for event organizers based on number of attendees ($10 - $159 per month)
+ $1 per ticket on site fee for credit cards and cash
+ Customer support only on Pro plan
+ North American customers can only be on Pro plan
+ No refunds of their fees based on ticket cancellation

Source

Towards the end of 2023, Eventbrite made some cosmetic changes to how they show their pricing. They introduced a formal free plan that lets you sell tickets for free up to 25 tickets. They also introduced a premium plan as well with a call to action to contact sales.  The essentials of their pricing remained unchanged besides some cosmetic changes.

Eventbrite Pricing in January 2024:
+ $1.79 per ticket fee
+ 3.7% service fee
+ No fee cap
+ 2.9% credit card processing fees
+ $1 per ticket on site fee for credit cards and cash
+ Customer support only on Professional plan
+ North American customers can only be on Professional plan
Source

🚨 Pricing change alert! 🚨

After a disappointing Q3 earnings reporting showing Eventbrite revenue down 5% year over year (and also laying off 100 employees months prior) Eventbrite has changed their pricing, again.  Welcome to change number 11. We can hardly keep up over here!

In an attempt to keep customers from jumping ship from their price increases from all the monthly fees, Eventbrite has removed some of their monthly fees for their standard tiers.

However, the monthly fees are not gone, they are just bundled into the Pro tier if you want to send marketing emails through their platform. While this could be seen as a positive change, their per ticketing fees and on site charges are still outrageously expensive.

Eventbrite Pricing in December 2024
+ $1.79 per ticket fee
+ 3.7% service fee
+ No fee cap
+ 2.9% credit card processing fees
+ Monthly fees for event organizers based on number of marketing emails sent ($15 - $100 per month)
+ $1 per ticket + 2.9% on site fee for credit cards and cash
+ Customer support only on Pro plan
+ No refunds of their fees based on ticket cancellation

Source