Capitol Beer Fest: A Sell-Out Success Story
Every year, Sacramento’s Capitol Beer Fest brings together thousands of beer lovers for a day of high-energy music, delicious food, and, of course, incredible craft brews. But beyond the fun, this event funds a bigger purpose; 100% of proceeds support Runnin’ for Rhett, a youth fitness program that equips kids to lead active, healthy lives.
For over a decade, Capitol Beer Fest has trusted TicketSpice to power its event ticketing. When we sat down with event directors Randy Seevers and Larisa Perryman, they shared four ways TicketSpice has helped them achieve record-breaking attendance. Let’s dive in!
Real-Time Insights with the TicketSpice Dashboard
For a high-demand event like Capitol Beer Fest, real-time ticket sales tracking is crucial. Randy shared that being able to see ticket sales minute by minute as they approached sell-out helped them make quick decisions based on actual results.
With the TicketSpice dashboard, event organizers can monitor trends, traffic, and marketing efforts to make adjustments as needed—based on real data in real-time.
A User-Friendly Ticketing Experience
For many event organizers, ensuring a smooth and intuitive ticket-buying experience is a big challenge. With TicketSpice, however, Larisa explained that the user-friendly interface made it easy to customize the event page, match the festival theme, and add engaging visuals.
"What you see is what you get," she added. Not only was set up easy for the organizers, but purchasing was a breeze for attendees. She estimated that most ticket buyers completed their purchase in just 20 seconds!
Lightning-Fast Check-In for Thousands
With thousands of beer enthusiasts arriving on event day, long lines could easily cause a bottleneck—and not the kind the attendees came for. But with TicketSpice’s Scanning App, the check-in scanning process is “extremely quick and efficient. Larisa shared that last year, they were able to get all 7,000 attendees into the event in record time! Without long lines, attendees enjoy a smooth entry and more time at the festival.
Custom Ticket Levels for Every Attendee
A beer festival isn’t just about the beer—it’s also about the experience, the connections, and the fundraiser. The team at Capitol Beer Fest recognized that there are different types of festival-goers and used the TicketSpice ticket levels functionality to offer three options. By offering General admission, VIP, and Non-Drinker tickets, they’ve broadened their reach and enhanced the attendee experience.
Why TicketSpice is Capitol Beer Fest’s Go-To Ticketing Solution
For over 13 years, Capitol Beer Fest has grown, sold out, and improved its event logistics with TicketSpice. With real-time data tracking, easy setup, quick check-ins, and multiple ticket levels, TicketSpice helps improve the event experience each year.
Want to achieve the same results for your event? Contact our support team to see how TicketSpice can help you sell out and scale.
We’re Here to help you have the best event ever!
— The TicketSpice Team
